December 2011
2 posts
16 tags
B-Commerce: The Art of Creating a Magnetic User...
I’m going to tell you a secret about eCommerce.
No eCommerce platform can digitally substitute the floorwalker. The sharp-eyed sales pro who sizes up a customer and what they are after.
Recently after prolonged haggling, I recall a dealer asking me…
“What will it take for you to walk out of here today with this new car?”
Faced with an opportunity to take my...
7 tags
10 Usability Secrets Every Digital Marketer Should...
Your precious website. You know it’s got to be right to attract, and retain, the users you want.
You’ve slaved over it, carefully crafting the content, navigation, design, and flow of the site. You finally hit “publish,” and what happens? Nobody visits it. Or, worse - people visit, but drop off as quickly as they arrive. No comments, no tweets, no sharing on Facebook. It’s...